AGENDA

OCTOBER 21st, 2025

RECEPTION - 5:00PM - 6:30PM - Norrsken Roof Top

OCTOBER 22nd, 2025

08:30AM – 09:00AM - Registration and Coffee (Town Hall)

09:15AM – 09:30AM -Opening Remarks / Setting the Vision (Town Hall)

Martin Smith, CEO and Co-Founder, CommonShare, frames how AI, sustainability, and innovation are converging under intensifying regulatory and market pressures. The remarks position interoperability and trustworthy data as prerequisites for scale, investment, and credible claims.

  • Martin Smith, CEO and Co-Founder, CommonShare

9:30AM - 9:50AM - Driving Sustainable Value Chains with AI: The Catena-X Blueprint for the Automotive Industry (Town Hall)

Daniel Miehle, Head of Catena-X Use Cases at BMW Group, introduces an automotive blueprint for collaborative, AI‑enabled value chains. The discussion emphasizes data sharing, standardized semantics, and supplier enablement as levers for resilience and decarbonization.

  • Daniel Miehle, Head of Catena-X Use Cases at BMW Group

09:50AM - 10:10AM - Case Study: Digital Transformation and Chain of Custody (Town Hall)

This case study with Chuck Rogers, Americas Director, Technical Consulting & Supply Chain Solutions · Bureau Veritas Consumer Product Services, translates policy into execution for high‑bar compliance environments. It details how digitization, verifiable evidence capture, and auditable workflows can operationalize obligations and reduce assurance costs. Attendees gain a practical view of traceability depth, data controls, and change management across suppliers.

  • Chuck Rogers, Americas Director, Technical Consulting & Supply Chain Solutions · Bureau Veritas Consumer Product Services

10:10AM -10:30AM - Interoperability - Quickly Building Ecosystem Alignment in an AI World (Town Hall)


This talk shares a pragmatic 60-day playbook to map a standards rules and evidence to interoperable data fields and proofs, pilot with a focused use case (e.g., FSC/PEFC chain-of-custody), and scale to adjacent schemes. The outcome: lower admin for certificate holders, higher trust in claims, and faster market uptake.

  • Sam Shaw, Head of Forestry Portfolios, Soil Association

10:30AM - 10:50AM - Introduction to Parley: Building an Interoperable, Co-Owned, Co-Governed Protocol for Impact (Town Hall)

Magda Pavlak-Chiaradia, CRO, CommonShare, outlines a co‑owned, co‑governed protocol concept intended to enable interoperable impact claims and data exchange. The session articulates design principles - composability, open interfaces, verifiable claims, and responsible governance - aimed at lowering integration costs.

  • Magda Pavlak-Chiaradia, CRO, CommonShare

10:50AM - 11:20AM - Networking Break (Red Room)

11:20AM - 12:00PM - Challenges in Supply Chain Transparency - Voices from Different Stakeholders (Town Hall)

A multi‑stakeholder dialogue surfaces the practical barriers to supply‑chain transparency - data quality, incentive alignment, and legacy systems. Speakers compare playbooks for supplier enablement, phased adoption, and performance metrics tied to regulatory and customer expectations. The conversation distills where collaboration models and open standards can meaningfully accelerate progress.

  • Mark Edridge, Product Manager, bluesign technologies

  • Victoria Snelling, Director of Standards and Assurance, Leather Working Group

  • Pedro Palha, Co-Founder, ISTO

  • Shannon Mercer, CEO, Fibretrace

  • Moderator: Aaron Singer,Former Head of Traceability, Nike

12:00PM - 12:25PM - Deep Dive: Multi-Agent Agent Architecture and Ecodesign for Impact (Town Hall)

Martin Smith, CEO and Co-Founder, CommonShare, offers a deep dive into multi‑agent architectures and ecodesign principles oriented to measurable impact. The session links technical choices - tooling, orchestration, human‑in‑the‑loop, and guardrails - to business outcomes in supply chains and sustainability programs.

12:25PM - 12:50PM - In Conversation, Capitalizing Protocols for Impact (Town Hall)

Jahed Momand, General Partner, Cerulean Ventures, examines capital models for shared digital infrastructure - balancing public‑good characteristics with sustainable funding. The session compares routes such as consortium models, service revenues, and outcome‑based mechanisms to align incentives.

1:00PM - 1:50PM - Lunch (SKAPA)

1:50PM - 2:00PM - Overview of the afternoon schedule (Town Hall)

2:00PM - 2:50PM - Building New Scopes and Complimentary Services (Town Hall)

  • Proving Provenance through Geospatial Intelligence - Harry Marshall, Co-Founder, Open Atlas, demonstrates how geospatial intelligence can substantiate provenance at scale. The discussion connects remote sensing and location evidence with supply‑chain data to strengthen claims and automate checks. It positions geospatial signals as a complement to on‑the‑ground verification and standards frameworks.

  • Decentralizing Chain of Custody Verification for the Largest Forestry Certification - Rob Shaw, Head of Standards and Integrity, PEFC, discusses decentralizing chain‑of‑custody verification in large‑scale certification programs. Attendees will see how digital credentials, standardized events, and assurance models can improve integrity while easing audits. The talk connects certification practices with ecosystem interoperability efforts underway across sectors.

  • Automating Evidence to Maximize Biodiversity - Laura Plant, Strategic Partnerships Director, NatureMetrics, explores how automated evidence collection can make biodiversity measurement more consistent and auditable. The session examines the integration of field observations and third‑party datasets into decision workflows and disclosures. .

    • Harry Marshall, Co-Founder, Open Atlas

    • Rob Shaw, Head of Standards and Integrity, PEFC

    • Laura Plant, Strategic Partnerships Director, NatureMetrics

    • Moderator: Magda Pavlak-Chiaradia, CRO, CommonShare

2:50PM - 3:45PM - Workshops - Designing and Institutionalizing Parley (Various Rooms)

  • Working Group 1 - Data and Interoperability (Speakeasy)

  • Working Group 2 - Standards, Verification and Policy (Beach Lounge)

  • Working Group 3 - Market Activation & Financing (Marenostrum)

3:45PM - 4:05PM - Discussion and Reporting Back on Workshop (Town Hall)

4:05PM - 4:35PM - Networking Break (Red Room)

4:35PM - 5:05PM - Building a Collaborative, Scalable Platform Ecosystem (Town Hall)

The discussion outlines the operating model - roles, incentives, data contracts, and assurance - needed to scale collaboration. It closes the day by translating the conference’s themes into an actionable platform roadmap.

  • Ana Suja Lucia, Solutions Architect, AWS

  • Klaus Kunz, Founder and Managing Director, Ephrin

  • Alvaro Idoate, Digital Twin and Traceability Lead, AWS

  • Moderator: Romain Liot, Co-Founder, Adore Me

5:05PM - 5:15PM Building Momentum, Next Steps and Critical Path